Semester group project on branding development of a pitched company. Includes research into brand positioning, background, consumers,  brand imagery/ logo, and applications. We delivered a 70+ page style guide and a presentation as our final product. 

Iguana Autentico is a coffee company trying to create an economically & environmentally sustainable coffee drinking experience from sourcing to consumption that provides benefits to customers, shareholders, and local farming partners. Working with Ecuadorian farmers,  Iguana Autentico aims to provide access to their education, housing, food, healthcare, and other basic necessities.

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Creative Direction:
Sunook Park

Design & Illustration:
Leylia Tori, Krista Corkos, & Angie Rayo