Leylia Tori
Tori is designer with a focus on visual communication & creative packaging
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LA, California
🌱 About
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Sen is an astrology-inspired baijiu brand centered around the planet Jupiter, which is associated with the wood element.
Embodying warmth, generosity, and idealism, it is designed to evoke connection and community, qualities that reflect the optimistic nature of its element. The visual identity emphasizes a natural, earth-aligned, and minimal aesthetic, reinforcing its grounded yet expansive spirit. The name Sen is derived from the Chinese character 木 (wood); when three of these characters are combined (森), they form the word for forest, symbolizing growth, harmony, and abundance.